Foster Web Marketing has a feature on Avvo.com, a site that helps connect prospective clients with attorneys who can help them, entitled "Avvo: Love it? Loathe it? Or Maybe a Little of Each?"  Some of the piece is refreshingly honest about the site's shortcomings, and the comments (some positive, some negative) are worth reading.

This part is particularly noteworthy for attorneys:

The One Thing You Should Never Do on Avvo (or Any Review Site)

Whether you love or loathe Avvo, the one thing you should never, ever, do is respond in anger to a negative review. There have been several instances where an attorney lashed out at a negative reviewer and got into trouble with his state bar. In one case, an attorney in Chicago was reprimanded by the Illinois ARDC for revealing client communications. The reprimand occurred after the attorney lashed out at the reviewer by revealing that the client (an airline employee who was attempting to collect unemployment benefits) had gotten into a physical fight with a coworker: a big, huge, no-no.

If you type without thinking, you too could be reprimanded by your state bar, something that would most defiantly show up on Avvo—and across the Web—and negatively impact your image.

So what do you do if a client writes something negative about you? First of all, take a deep breath and step away from the computer. When you sit back down, read over our top tips for responding to bad reviews. Believe it or not, negative reviews can actually help improve your image when you respond the right way.